Several leading chip manufacturers are diving into the production of AI-driven processors, even though there’s a limited number of applications currently optimized for these chips.
To address this, US chip giant Intel has rolled out a new program aimed at encouraging developers to integrate AI capabilities into their applications. Named the “AI PC Acceleration Program”, the initiative is also geared towards optimizing apps for Intel’s forthcoming Core Ultra mobile chips.
Intel reveals that its program already encompasses over 100 software vendors and incorporates more than 300 AI functionalities. Key participants include renowned developers such as Adobe, Audacity, BlackMagic, Webex, and Zoom.
Under this program, Intel will equip developers with AI toolkits like OpenVINO, offer design guidance, and provide marketing support.
As many software developers are navigating these waters for the first time, Intel’s guidance could significantly expedite the introduction of valuable AI features.
Developers interested in this initiative can register online. Post-registration, Intel will evaluate the developer’s qualifications and pinpoint the resources they need for successful participation.
Intel’s upcoming Core Ultra mobile chips, set to launch on December 14, will pioneer the integration of a neural processing unit (NPU). Analogous to GPUs enhancing gaming operations, NPUs are designed to fast-track AI tasks.
Features such as the background blur in Windows 11’s video chat Studio Effects are powered by such tools. While the introduction of NPU-equipped chips doesn’t necessitate the purchase of new laptops, Intel is encouraging developers to give users compelling reasons to upgrade.
Robert Hallock, Intel’s senior director of client technology and performance marketing, communicated to Engadget that the firm has been urging developers to innovate in AI functionalities.
He added that similar Intel programs targeting servers and data centers have previously resulted in about 1,000 AI-integrated software examples.
Hallock emphasized that Intel’s focus on AI won’t be restricted to just NPUs. Furthermore, he anticipates NPUs becoming a standard feature in all PC processors, which would bolster developers’ reliance on them.
Still, for tasks requiring rapid response, CPUs remain the target, while gaming and 3D rendering will lean on GPU capabilities.