In preparation for COP28, the 28th Conference of the Parties to the United Nations Framework Convention on Climate Change, the UAE has initiated a national sustainability campaign.
His Highness Sheikh Abdullah bin Zayed Al Nahyan, the Minister of Foreign Affairs and the Chairman of the National Supreme Committee for COP28 preparations, unveiled this campaign.
The campaign aims to raise awareness about environmental sustainability initiatives and projects within the country, coinciding with the Year of Sustainability and the UAE’s preparations to host COP28 in November.
This initiative aligns with the nation’s commitment to climate action.
Its primary goals include spreading awareness about environmental sustainability issues, promoting community engagement, and supporting national strategies related to climate action.
The campaign seeks to encourage positive behavior and responsibilities among individuals, ultimately fostering an environmentally conscious society.
The website sustainableuae.ae showcases national sustainability initiatives and success stories, reflecting the UAE’s strong commitment to environmental preservation.
The country embraces a collective approach towards achieving a sustainable future.
The campaign’s media coverage highlights several key aspects, including the legacy of the founding father, Sheikh Zayed bin Sultan Al Nahyan, in the field of sustainability.
It also focuses on climate action heroes, individuals involved in innovative climate projects aimed at building a more sustainable society.
Additionally, it explores the path towards achieving climate neutrality, showcasing the UAE’s efforts in combating climate change to meet climate neutrality goals.