TikTok and Ticketmaster have broadened their collaborative efforts to 20 additional countries following their initial launch in the United States in August 2022.
This expansion enables TikTok users to effortlessly discover and purchase tickets for various events without leaving the app, enhancing the user experience significantly.
The integrated ticketing feature is now accessible to users in a diverse range of countries including the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain, and Sweden.
Artists in these regions can promote their live events directly on TikTok by incorporating Ticketmaster event links into their videos, thus connecting with both their existing fan base and potential new followers.
According to TikTok, this partnership has facilitated successful ticketing campaigns for both up-and-coming and well-known artists such as Niall Horan, The Kooks, Burna Boy, Bianca Costa, Grand Corps Malade, DJ Snake, and Shania Twain.
The platform has witnessed over 2.5 billion views on videos featuring these in-app ticketing capabilities since the beta phase of the feature.
Michael Kümmerle, TikTok’s Global Music Partnership Development Lead, highlighted the significance of this feature, stating, “This direct ticket purchasing option on TikTok revolutionizes the way fans connect with live events and artists worldwide.
“Our aim is to enhance the connection between fans and their favorite artists and events, thereby adding value to artists’ careers at every stage and expanding opportunities for a growing audience.”
Furthermore, TikTok is not the only major platform forging ties with Ticketmaster.
The ticketing giant has also established partnerships with other platforms like Snapchat, which helps users discover live events nearby, YouTube, where users can find Ticketmaster events on the watch page, and Spotify, which offers personalized event recommendations to its users.
This network of collaborations underscores Ticketmaster’s strategy of integrating with popular social and streaming platforms to reach a broader audience.
