Tech firm X, formerly known as Twitter, will no longer allow advertisers to promote their accounts within the platform’s timeline to attract new followers.
A report highlighted that promoted accounts, or “Follower Objective” ads, generate more than $100 million annually in global revenue for X.
However, X did not immediately respond to a Reuters request for comment. Advertisers largely rely on promoted follower ads to drive business on the platform and target certain audiences.
CEO Linda Yaccarino has been trying to rebrand the platform’s image since she started as CEO on June 5 and bring back advertisers who left the platform after Elon Musk’s changes.
Last month, Musk replaced the Twitter bird logo with a white X on a black background.
Musk gestured at the change in between other posts and replies, tweeting things like “Deus X,” or replying to other users talking about it.
