Snapchat, which has traditionally confined content consumption to its own app, is expanding its outreach. The platform is now letting websites embed a range of public content, including Lenses, Spotlight videos, Public Stories, and Public Profiles.
To do this, users can access the desired content via a desktop browser and utilize the embed feature on the share sheet to get the embedding code.
In a bid to enhance its web offerings, Snap, in July 2022, upgraded its website by adding essential features like sending messages and Snaps.
Originally, web-based Snapchat was exclusive to Snapchat+ users in select countries but was made universally accessible in September 2022.
This embedding feature brings Snapchat up to speed with competitors like Instagram and TikTok, which have long allowed such web embeds. Snap aims for this strategy to boost app and website traffic.
An internal communication from Snap CEO Evan Spiegel last week revealed ambitious growth plans. As reported by The Verge’s Alex Heath, Spiegel expressed aspirations for the platform to hit over 475 million daily users by 2024.
The same report highlighted that Snap is targeting 14 million Snapchat+ subscribers and a non-ad revenue of $500 million.
As of the previous month, Snapchat+ memberships had surpassed 5 million. Furthermore, Snap is aiming for a year-on-year growth of 20% in its advertising revenue.
Meanwhile, the UK regulatory authority is currently assessing the privacy implications associated with Snapchat’s AI chatbot and is seeking explanations that could potentially result in a future ban.
Snapchat’s My AI chatbot garnered significant attention upon its initial launch. Users began treating the AI chatbot as a friend, sharing various personal details, which has raised significant privacy concerns, particularly concerning children.
Snapchat’s My AI is powered by OpenAI ChatGPT, enabling the chatbot to provide responses to user queries.
The Information Commissioner’s Office (ICO) has issued a notice to the company, demanding proof that their findings are incorrect.
