Saudi Arabia’s Public Investment Fund (PIF) has been recognized as the world’s most valuable brand, valued at $1.1 billion, according to Brand Finance, a global brand valuation firm.
Brand Finance attributes the PIF’s strong brand appeal to its ambitious growth strategy, which targets $2 trillion in managed assets by 2030.
The fund’s aggressive investment approach has significantly enhanced its brand value and commercial influence.
With over $930 billion in assets, the PIF is a key player in the global investment landscape, driving the development of various business sectors and generating new economic opportunities.
It is also a vital component of Saudi Arabia’s economic transformation, having launched 94 new companies and created over 644,000 jobs domestically since 2017.
The PIF was established in 1971 with the aim of financing projects of strategic importance to the Saudi economy.
Over the years, it has evolved into one of the largest sovereign wealth funds globally, focusing on diverse investments both domestically and internationally.
The PIF is central to Saudi Arabia’s Vision 2030, an ambitious plan to diversify the country’s economy away from oil dependency by investing in non-oil sectors such as tourism, entertainment, and technology.
This transformation agenda seeks to enhance the country’s economic resilience and create a more sustainable future.
Last March, Saudi Arabia announced the transfer of an additional 8% stake in its flagship oil company, Aramco, to entities controlled by the PIF.
Aramco, central to the Saudi economy, plays a key role in funding Crown Prince Mohammed bin Salman’s extensive Vision 2030 economic and social reforms.
The official Saudi Press Agency (SPA) relayed Prince Mohammed’s statement on the completion of this share transfer to the PIF-owned companies, highlighting the move as part of Saudi Arabia’s ongoing efforts to enhance and diversify its economy and broaden its investment landscape.
