Saudi Arabian Airlines, the state-owned carrier, has announced the launch of new direct flights connecting Riyadh and Jeddah with the Chinese capital, Beijing, as reported by the official Saudi Press Agency (SPA) on Sunday.
This move comes as part of the kingdom’s ambitious goal to enhance its tourism sector and attract 100 million visitors annually by the year 2030.
With these new routes, approximately 165 million people residing in northern China now have convenient access to Saudi Arabia, paving the way for increased mutual tourism and fostering greater international collaboration between Saudi Arabia and global aviation markets, according to SPA.
The new flight connections are expected to facilitate easier travel for both business and leisure travelers, fostering greater economic and cultural exchange between the countries.
By providing direct links to major cities in China, Saudi Arabia aims to tap into the vast potential of the Chinese outbound tourism market, which has been experiencing significant growth in recent years.
