Meta unveiled plans to allow users in the EU directly download apps through Facebook ads, marking a step for the giant tech to compete with Google and Apple’s app stores.
This aligns with the new regulation in the EU called the Digital Markets Act (DMA), which is expected to go into effect next spring.
DMA considered Apple and Google as “gatekeepers” and called on them to open up their mobile platforms to alternative methods of downloading apps.
A spokesperson for Meta, Tom Channick, confirmed the plan in an emailed statement: “We’ve always been interested in helping developers distribute their apps, and new options would add more competition in this space.”
“Developers deserve more ways to easily get their apps to the people that want them.”
Earlier in June, Meta announced a number of Artificial Intelligence (AI) features for Facebook, Instagram, and Whatsapp.
It showed ChatGPT-like chatbots for Facebook Messenger and WhatsApp that can communicate using several personalities.
“Developments in generative AI over the previous year have now made it possible for the company to build the technology into every single one of our products,” Meta’s Chief Executive, Mark Zuckerberg, informed the employees.