The mobile gaming industry has seen exponential growth over the years, and one title that stands tall amidst this boom is Candy Crush Saga. Here’s a closer look at the game’s staggering financial success and what’s next on the horizon.
A game that has become synonymous with addictive gameplay, Candy Crush Saga, has hit a new milestone. The game’s developer announced that since its launch in 2012, the game has generated an impressive $20 billion in revenue. With millions of players worldwide, the candy-matching saga continues to allure and captivate audiences of all ages.
The game’s unwavering success isn’t slowing down anytime soon. For its most dedicated and passionate players, the developer is set to release levels that will increase the count to an astonishing 15,000.
Candy Crush Saga’s journey began modestly as an online game before making its way to Facebook. Its true surge in popularity, however, was realized on mobile platforms, with the game being downloaded a whopping five billion times to date.
Candy Crush was a pioneer in popularizing the “freemium” model. While players can indulge in the game for free, they have the option to enhance their performance by making in-game purchases or viewing ads to gain insights into moves.
Tjodolf Sommestad, CEO of King, the game development company behind Candy Crush, emphasized the lasting appeal of mobile games. With other successful titles like Farm Heroes Saga under its belt, King has showcased that mobile games can enjoy enduring popularity. “We’ve demonstrated to ourselves and the sector that it’s possible to rejuvenate games released years ago and keep them attractive for over a decade, breaking records even after ten years,” Sommestad said.
Since 2016, King has been a subsidiary of American company Activision Blizzard, known for its iconic Call of Duty series. With Microsoft’s recent acquisition of Activision Blizzard for $69 billion, King’s contribution remains significant. The mobile gaming giant accounted for roughly $747 million or 31% of Activision’s net revenues in the second quarter.
In conclusion, Candy Crush Saga’s unparalleled success is a testament to the enduring allure of mobile games and the potential for growth in the gaming industry. With new levels and continued financial achievements, the candy-matching extravaganza is set to remain on top for years to come.
