UEFA has confirmed the prize money distribution system for the upcoming UEFA EURO 2024, with a total of 331 million euros ($360 million) set to be awarded to the 24 participating national teams. The men’s European Championship is anticipated to generate around 2.4 billion euros ($2.61 billion) in commercial revenue.
The prize fund for the teams aligns with the structure used in the pandemic-delayed Euro 2020, and it stands at 20 times more than the prize fund allocated for the women’s Euro 2022.
The national federation of the Euro 2024 title winner stands to receive a maximum of 28.25 million euros if the team triumphs in all three games during the opening group stage, as disclosed by UEFA ahead of the tournament draw.
Each of the 24 participating teams is guaranteed a minimum of 9.25 million euros for their involvement in the month-long tournament scheduled to kick off on June 14 in Germany.
Additionally, UEFA will distribute 240 million euros to clubs for releasing their players to national-team duty. Clubs will receive a daily rate, amounting to several thousand euros per player, during both qualifying games and the Euro 2024 tournament.
Comparatively, FIFA awarded prize money of $440 million to the 32 men’s teams at the 2022 World Cup, which is four times more than the $110 million shared among the 32 women’s teams at their 2023 World Cup.
The winner of Euro 2024 is set to receive more prize money than the total prize fund of 16 million euros designated for the 16 women’s teams that participated in Euro 2022 in England. Notably, the women’s event operates under separate commercial deals from the men’s.
Last year, England won the home women’s tournament and received just over 2 million euros in prize money, while UEFA’s fund to reward women’s clubs for releasing players amounted to 4.5 million euros. UEFA had previously earmarked 140 million euros to be shared among clubs releasing over 550 players required for the Euro 2024 tournament.
