Spotify’s CEO Daniel Ek teased a few ways the streaming service could introduce additional arterial intelligence AI-powered functionality.
During the second-quarter earnings call on Tuesday, Ek underlined how AI could be used to create more personalized experiences, summarize podcasts, and generate ads.
The company launched a DJ feature earlier this year to deliver a curated selection of music alongside AI-powered spoken commentary about the tracks and artists you like.
Ek noted that consumers can expect to see similar AI-powered features that aim to contextualize and personalize content across the streaming service in the future.
“DJ is a phenomenal product,” Ek said. “It’s probably one of my personal favorites over the last few years that we have developed, and we’ve seen really strong consumer interactions with that.”
“And that just talks about the ability for us to contextualize and personalize all the amazing content that we have on the Spotify platform,” the CEO added. “So I think you’re going to see a lot more of that where we can contextualize and personalize content across the entire platform to make it more accessible.”
He also underlined another way AI could be used to make Spotify more efficient is through AI-backed audio ads.
“By using generative AI and our tools here, I think you’re going to be able to see that we can significantly reduce the cost that it takes for advertisers to develop new ad formats,” Ek indicated.
“And that obviously means that you as an advertiser instead of having one ad, you can imagine having thousands and tested across the Spotify networks, things that you could easily do today using text but you haven’t been able to do over video or in audio.”
