Snapchat users will soon be able to purchase products on Amazon without having to leave the social media platform, according to the announcement from the American e-commerce giant.
Snapchat’s stock rose by over 7% on Wall Street, reaching $12.15.
The in-app sales will include some products promoted on Snapchat and sold on Amazon.
A spokesperson for Amazon told AFP, “In the United States, customers will see real-time prices and benefit from their Prime membership savings, as well as estimated delivery information and details about select products promoted on Snapchat.”
The two American companies had announced a partnership a year ago aimed at making Amazon purchases easier using augmented reality technology.
In April, Snapchat reported 750 million monthly users. However, unlike Meta (Facebook, Instagram, WhatsApp), the platform has not been able to generate sufficient advertising revenue to achieve annual profitability, while the California-based group is looking for new sources of income.
Details of the deal between Amazon and Snapchat have not been disclosed, particularly whether Snapchat will receive a percentage of the profits from sales on Amazon.
