Princess Diana’s iconic red and white “black sheep” sweater has fetched a staggering $1,143,000 at auction, making it the most expensive piece of clothing associated with the former Princess of Wales ever sold at auction. The historic sweater, which sparked intense bidding activity, received 44 bids within just 15 minutes during the two-week online auction at Sotheby’s in New York.
The final sale price soared to 14 times its initial asking price of $80,000, underscoring the immense popularity and sentimental value associated with this iconic garment.
Princess Diana famously wore the woolen jumper adorned with black and white sheep to a polo match attended by her then-fiancé, the Prince of Wales, in June 1981. Notably, this sweater was one of the first creations by designers Sally Muir and Joanna Osborne for their knitwear brand, Warm & Wonderful.
Diana’s public appearance in this charming piece significantly contributed to the brand’s newfound prominence, forever linking it to the beloved princess.
The sale of this sweater serves as a testament to Princess Diana’s enduring influence and the deep affection she continues to evoke among admirers worldwide.
Diana, often dubbed the “People’s Princess,” had an unmatched ability to capture hearts and imaginations, both through her charitable work and her sense of style. Her fashion choices resonated with people worldwide, and her outfits often became iconic symbols of her compassion and grace.
The “black sheep” sweater is a prime example of this phenomenon. Diana’s decision to wear it to a polo match attended by Prince Charles marked a departure from traditional royal attire, and it instantly garnered attention. Her warmth, relatability, and willingness to challenge convention endeared her to people from all walks of life.
Beyond its historical significance, the sweater’s auction price reflects the ongoing fascination with Diana’s life and legacy. Decades after her tragic passing, she continues to be a beloved figure, remembered for her humanitarian efforts and her enduring influence on fashion and culture.
The sale serves as a reminder that Diana’s impact goes far beyond the confines of her royal title. She remains a beloved and celebrated figure, whose memory lives on through her charitable work, her fashion choices, and the lasting impression she left on the world.




