Google is implementing modifications to its advertising transparency and data accessibility for researchers to align with Europe’s Digital Services Act (DSA), as detailed in a recent blog post.
In terms of enhancing ads transparency, the company is set to amplify its Ads Transparency Center to fulfill specific provisions of the DSA and furnish additional insights into the targeting criteria for ads exhibited within the European Union.
According to Google’s announcement by Laurie Richardson and Jennifer Flannery O’Connor, the aforementioned center, which was introduced earlier this year, functions as a searchable repository offering users the ability to gain deeper insights into the advertisements displayed across Google’s platforms.
For researchers’ benefit, the two executives affirm that Google is broadening the scope of data accessibility available to researchers who aim to delve into a more comprehensive understanding of the practical operations of Google Search, YouTube, Google Maps, Google Play, and Shopping. This expansion aims to facilitate research pertaining to recognizing systemic content risks within the EU context.
Google’s efforts in bolstering transparency extend to several other dimensions. This includes the establishment of another Transparency Center, where stakeholders can gain insights into the company’s policies, encompassing additional details about content moderation within its transparency reports.
Moreover, the company intends to share risk assessments linked to its most prominent online platforms and its search engine, aligning with the requirements set forth by the DSA.
Notably, Google is among several major tech entities that have recently undergone adjustments to ensure compliance with the Digital Services Act. The DSA entails heightened accountability for tech companies concerning the content present on their platforms.
For instance, Instagram unveiled plans to introduce a chronological feed specifically for Reels and Stories in Europe, and TikTok users in the region will soon have the option to opt out of personalized algorithms governing their “For You” and “Live feeds”.
