In response to pressure from European Union authorities, American electronics giant Apple has announced that it will allow iPhone users in EU countries to directly download apps from developers’ websites, bypassing the need to use its App Store.
This move, also known as “sideloading,” aligns with Apple’s commitment to the new European Digital Markets Act, aimed at enforcing big tech companies to enhance fair market competition.
Apple stated on its support page that downloading apps directly from any website entails responsibility and user experience monitoring, including app management, technical support, and refunds.
Apple will permit developers to offer this service after meeting specific criteria and adhering to set requirements that safeguard users.
Previously, Apple had opposed sideloading, slated to be implemented this spring, citing security risks to users’ devices.
The company had expressed concerns that it wouldn’t be able to provide technical support, refunds, or address privacy violations.
The tech firm also mentioned that for a developer to be allowed to offer direct download services to users, they must meet a set of standards, including the requirement that the app has been downloaded a million times on its iOS devices within the first year in the EU.
In 2023, Apple took an additional step to enhance the safety and security of its users by extending the free usage period of its Emergency SOS via satellite for iPhone 14 and 15 users.
This extension is part of the company’s commitment to providing the highest levels of security and convenience to its customers.
